Dedicated and talented staff play a key role in the success of St. Paul’s Foundation, a registered charity that raises funds for medical equipment, research, and enhanced patient care at St. Paul’s Hospital and other Providence Health Care hospitals and residences in British Columbia. Working alongside Providence Health Care Organization, the activities of the Foundation are essential to countless programs and services and the benefits are counted in lives saved and transformed, research breakthroughs, and a healthy community.
Marketing and Communications
Delivering strategic marketing and communications that drive results, with a focus on incorporating years of brand awareness, creative strategy and content creation to provide comprehensive support of annual signature events and campaigns, including Lights of Hope and Feast of Fortune.
Objective: Promoting the new hospital and medical campus opening in 2027. As part of our capital campaign to raise $88 million for the new campus.
Role: Design strategy and initial concepts, including full copy and call to action. Working with a talented team consisting of a freelance graphic designer and commercial printers to execute the final billboard.
Installation date: June 12th, 2024.
Objective: Leveraging a print advertisement to recognize a combined $6.4 Million donation from generous donors to promote and inspire philanthropy in the public.
Results: We received a $75K gift less than 2 weeks after it had gone to print.
Role: Project managing the layout, storytelling, copy edits, and design. Working with a graphic designer to produce various iterations until the final layout.
Objective: Delivering two brand new posters installed in 12 long-term care sites across Providence Health Care.
Role: Wrote custom copy and call to action following brand guidelines for Providence Living’s new “Home for Us” model. Worked with a freelance graphic designer to design the final concept and coordinated the print of 50 posters, all delivered within budget and timeline.
Installation date: May 2024.
Internal Communications
Video
A Day in the Life of an Indigenous Wellness Liaison
Objective: Developing a film that promotes fundraising for Providence Health Care’s Indigenous Wellness and Reconciliation program through captured video content of the Indigenous Wellness Liaison (IWL) team at St. Paul’s Hospital. The strategy included capturing the finer details of each IWL’s job, their personal story and the raw emotions behind it all. The IWL program is a pivotal piece of Providence Health Care’s promise of reconciliation with the Indigenous Community.
Role: Assistant Director
Providing the creative direction with producing various stages of the scripting process to completion. Providing on-set support of the 3 creative shoot days, including scouting filming locations at St. Paul’s Hospital.
Objective: Recognizing the importance that each donor, sponsor, guest, and volunteer made in helping us with our signature annual charity gala and in raising a record-breaking $5.52 Million for the Clinical Support and Research Centre (CSRC).
Role: Script Writer
Developing the layout and writing and editing the script to completion.
Objective: A video recognizing our title sponsor and partner, Scotiabank for their dedicated partnership with Feast of Fortune since it’s humble beginnings nearly two decades ago and being a true advocae for healthcare innovation in British Columbia.
Role: Script Writer
Developing the layout and writing and editing the script to completion.
St. Paul’s Foundation Website
Providing content management direction and support of our WordPress website. Helping with layout, copywriting and edits to various pages and blog posts.
Click below to view the full website.
Lights of Hope Website
Providing writing support and content management for the annual Lights of Hope campaign website. St. Paul’s Foundation’s most visible fundraising campaigns. Funding urgently needed hospital and long-term programs; and supporting 7,000+ health care heroes across Providence Health Care.
Click below to view the full website.
Feast of Fortune Website
Providing writing support, content layout and strategy for the annual Feast of Fortune Givergy website. Aimed at fundraising for the Clinical Support and Research Centre, connected by sky-bridge to the new St. Paul’s Hospital on the Jim Pattison Medical Campus.
Click below to view the full website.
50/50 Raffle Website
Click below to view the Spring 50/50 raffle website.
