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Dedicated and talented staff play a key role in the success of St. Paul’s Foundation, a registered charity that raises funds for medical equipment, research, and enhanced patient care at St. Paul’s Hospital and other Providence Health Care hospitals and residences in British Columbia. Working alongside Providence Health Care Organization, the activities of the Foundation are essential to countless programs and services and the benefits are counted in lives saved and transformed, research breakthroughs, and a healthy community.

Marketing and Communications

As a member of the Marketing and Communications team, I help propel St. Paul’s Foundation towards its fundraising goals, including one of Canada’s largest and most ambitious capital healthcare fundraising campaigns, in support of the New St. Paul’s Hospital and Clinical Support and Research Centre (CSRC) at the Jim Pattison Medical Campus. Responsible for the new comprehensive $88 Million CSRC initiative.

Delivering strategic marketing and communications that drive results, with a focus on incorporating years of brand awareness, creative strategy and content creation to provide comprehensive support of annual signature events and campaigns, including Lights of Hope and Feast of Fortune.

Print Advertising

Spring/Summer 2024 St. Paul’s Hospital Billboard

Objective: As part of our capital campaign, promoting awareness for raising funds for our $88 Million new hospital and medical campus.

Role: Design strategy and initial concepts, including full copy and call to action. Working with a talented team consisting of a freelance graphic designer and commercial to execute the final billboard.

Installation date: June 12th, 2024.

Comox Valley Record Print Ad: Group gift to Providence Living at the Views in Comox, BC.

Objective: Leveraging a print advertisement to recognize a combined $6.4 Million donation from generous donors to promote and inspire philanthropy in the public.

Results: We received a $75K gift less than 2 weeks after it had gone to print.

Role: Project managing the layout, storytelling, copy edits, and design. Working with a talented team consisting of a freelance graphic designer and commercial printers to execute the final billboard.

Video: Creative Direction and Communications

Indigenous Wellness & Reconciliation Film:
A Day in the Life of an Indigenous Wellness Liaison

Objective: Developing a film that promotes fundraising for Providence Health Care’s Indigenous Wellness and Reconciliation program through captured video content of the Indigenous Wellness Liaison (IWL) team at St. Paul’s Hospital. Recording the finer details of their job, and the stories and raw emotions behind each IWL’s journey in healthcare.

Role: Assistant Director

Providing the creative direction with producing various stages of the scripting process to completion. Providing on-set support of the 3 creative shoot days, including scouting filming locations at St. Paul’s Hospital.

Feast of Fortune 2024 Thank You

Objective: Recognizing the importance that each donor, sponsor, guest, and volunteer made in helping us with our signature annual charity gala and in raising a record-breaking $5.52 Million for the Clinical Support and Research Centre.

Role: Script Writer

Developing the layout and writing and editing the script to completion.

Feast of Fortune 2024, Scotiabank Thank You

Objective: A video recognizing our title sponsor and partner, Scotiabank for their dedicated partnership with Feast of Fortune since it’s humble beginnings nearly two decades ago and being a true advocae for healthcare innovation in British Columbia.

Role: Script Writer

Developing the layout and writing and editing the script to completion.

Website

Providing content management direction and support of our WordPress website. Helping with layout, copywriting and edits to various pages and blog posts, and optimizing the creative brief forms.