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Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. An industry-leading association focusing on education, collaboration and advocacy by providing members with tools, resources, and unique proprietary products and services that meet and exceed client expectations.

Members, who are employee benefit and retirement plan specialists work with more than 13,000 employer plan sponsors who collectively have over two million Canadians enrolled in their plans. Members are collectively responsible for more than $2.2 billion in annual benefit plan premiums and over $6 billion in retirement plan assets.


Providing creative insights to brand strategy and positioning through thoughtful content creation, copywriting and optimizing the user experience design and content management of the corporate website.